Jan 14, 2021
Job Overview: The Demand Marketing Manager develops and implements marketing campaigns for specified service lines. This includes working to effectively position messaging and differentiators via omni-channel campaigns and track campaign metrics. The successful candidate is proactive and creative, and is able to coordinate deliverables and meet aggressive deadlines with stakeholders. In addition to omni-channel campaigns, the Demand Marketing Manager also assists in the development of sales tools in conjunction with marketing, sales and corporate communications, to be used by sales to execute key positioning strategies to promote the brand and enhance relationships with our customers. Collaborate with Strategy Marketer to understand business/solution goals and develop a campaign calendar (with content and publishing strategies) to deliver upon those goals Understand key campaign metrics and analyze information to track success and make recommendations to optimize...
Covance
Princeton, NJ, USA