Lucky Brand is true blue American. Born and bred in Los Angeles, Lucky shipped its first pair of vintage-inspired jeans in 1990 and quickly became known as a pioneer and innovator in the world of modern denim. Synonymous with the easy Southern California lifestyle and the fearless American spirit, Lucky Brand creates great fitting, good quality, distinctively Lucky jeans and fashion that works with the American lifestyle. Our collections are carried at better department and specialty stores and over 200 of our company-owned stores across the U.S.A., as well as online at LuckyBrand.com.
Rooted in Americana, Lucky Brand is inspired by active Californian types like surfers, cowboys, artists, musicians, and photographers, as well as anyone who embodies our fun-loving, friendly vibe.